Project Objectives
The medical aesthetics industry sits in a beautiful niche between beauty and the medical industry. Although the market is growing exponentially, new players always struggle as people are not willing to trust everyone when it is about their bodies. Demysk has been serving its clients for quite a long time. They are the pioneers of medical aesthetics in Canada, providing top-notch aesthetic procedures and educating aspiring aestheticians who want to pursue their careers in this field. Dermysk wanted to improve its digital presence. The brand wanted to capture new leads by reaching a wider audience on social media and telling them about the positive impact of medical aesthetics. The task would have been easy as the brand is already established but social media algorithms are updating every day. They needed a perfect social media strategy that counters the algorithm and communicates their message to the targeted audience.
